I’ve heard all of this before, but the way you explained it made it finally click. Comparing advertising to creating a ton of content, and Pepsi vs Coke and niches makes way more sense to me. I’ve struggled with both, but now have a clear why.

And helping people? That hasn’t been at the forefront of my mind. Thanks for writing this same information in a new way (perfect example of why oversaturation doesn’t necessarily matter).